Alibaba's World Book bouquet Porter Erisman is good reading for those of you who are interested in how the e-commerce giant origin China grew from a startup into a global company. And as I mentioned before, the book also contains many valuable lessons that could be implemented by the startup. Valuable Lessons To Be Learned From The Book Of Alibaba's World. Here are some valuable lessons to be learned from this Book:
The bottom line is that people are great, and even large companies, certainly never experienced failure. Jack Ma has reaped much success in many fields, but it has also experienced many failures. Did you know that Jack had ever failed to follow national examination two times? In running a startup, you may be faced with failure. But if you want to succeed in the long term, you have to believe — like what Jack — that your dreams can be real.
Of course, that doesn't mean the startup can origin receive investment offered to them. But if you want to secure your startup, is preparing to face the future with the assumption that the market can change at any time. For the moment, obtain funding in China can say quite easily. But the next few years will probably be different.
Don't let failure stop your steps
Probably everyone knows of Alibaba, the e-commerce giant success, founded by Jack Ma. But not many people know about the startup of arable, ChinaPages Jack Ma that failed before he finally had the idea to found the Alibaba. And maybe not many people know that Alibaba had several times failed to enter the realm of search engines.The bottom line is that people are great, and even large companies, certainly never experienced failure. Jack Ma has reaped much success in many fields, but it has also experienced many failures. Did you know that Jack had ever failed to follow national examination two times? In running a startup, you may be faced with failure. But if you want to succeed in the long term, you have to believe — like what Jack — that your dreams can be real.
Preparing for the worst, even though it is still in good condition
In the year 2000, Alibaba doesn't need the extra money. They've got the funding, the company's stock and the internet was peaking. But Jack Ma remained decided to do fundraising from Softbank, to make sure the company that he founded remains protected. The next few months, the era of the Internet Bubble popped and funding for a startup is getting dried up. When Jack Ma not doing fundraising, Alibaba might not survive.Of course, that doesn't mean the startup can origin receive investment offered to them. But if you want to secure your startup, is preparing to face the future with the assumption that the market can change at any time. For the moment, obtain funding in China can say quite easily. But the next few years will probably be different.
Use the excess competitors as a debilitation
The first time that Alibaba and Taobao declare "war" with eBay, there's no reason for this Chinese company could compete with their market. However, by utilizing PR, Alibaba successfully utilizing free marketing resources from eBay. Every eBay talked about how the company will beat the Alibaba and Taobao, Alibaba's name indirectly getting known.Of course, this is also followed by improved quality and better products than competitors — the famous brands will not be enough if your products cannot compete. But if like Alibaba at the time, the company is still small and has a good product but has a lesser-known brand, all strategy publications can be applied. If you can make the toughest competitors talk about your startup — even when they explain how their strategies — you can harness the power of marketing and PR resources for them to your own advantage.
Choose people who fit in with the corporate culture, not only because of the CV
Jack Ma often said that people who make Alibaba is not smart people. He obviously just joking, but there's one interesting fact of the statement. Jack himself is a United Kingdom language teachers with the minimal background to become CEO of a technology company. Many of the other co-founders of Alibaba also comes from the same background.
At an early stage, Jack made the mistake of hiring a lot of new managers with a flashy and CV high education background. The guys look good on paper, says Porter, but as a result, they can not work well. At the moment they are issued and Alibaba back under the control of the old team, things are going smoothly although on paper they have a lower qualification.
When recruiting someone, make sure that the person is a good fit with the culture of your company. In particular, early-stage startup culture is the most important thing. Instead, candidates potentially but does not fit in with the culture, and in fact, will damage your company. Choose a qualified person is also important, but local school graduates could work together in teams will be much better than the famous College graduates but never agree on how companies operate.
Share the wealth
Like any startup, Alibaba comes from small companies. But as they prepare to do the IPO Alibaba.com in 2007, the Porter tells that this company should hire an expansive so all employees share owner can enter in one room. Jack Ma very generously gives the company's stock because he learned that if employees struggling to stock them, then they will work harder. And after the company's successful, then all the workers they would be filthy rich. The generosity of Jack Ma against the Division of shares has made it become a lot richer, not vice versa.Hopefully you have teams that believe in what your company does, but honestly the one — giving shares to employees was not a big problem. And because of working at a startup is sometimes require time to work more with paid under the average, giving them stock could be one way to retain talent and keep everybody staying motivated.